Shopify apps
Shopify apps we built for our own stores.
We run our own Shopify stores. When an app cost too much or didn't do the job, we built one ourselves. Now you can use them too.
Used every day by
Our apps
Start with subscriptions. More on the way.
Live on the Shopify App Store
Groovy Subscriptions
Product subscriptions and memberships at a flat monthly price. Free up to 100 subscriptions, with no cut of your revenue on any plan.
- Renewal orders, Oct 2025–Sep 2026
- 23,000+
- Revenue share
- 0%
In the works
Post-purchase upsells
One-tap add-ons between "Pay now" and the thank-you page, charged to the same card. We'll test it in our stores first.
What should we build next?
Tell us what's costing your store time or money.
Get in touchFrom the blog
Building in public
25 October 2026
The tech stack behind our $70m+ business group
What we pay for, what we've built ourselves, and what I'd choose again.
14 October 2026
Why we're building our own apps (and the incoming Saaspocalypse)
I predict a great exodus from overpriced SaaS tools.